Program Director's speech

S. Menon
Program Director

Dear Students,

Welcome to Blue Ocean Management Training & Consultancy, a truly pioneering educational institution that will help guide you on the path of professional success. By enrolling into any of our programs you have made a small decision that is likely to have a huge positive impact on your career. Your quest for professional expertise & global success and starts right here within the four walls of Blue Ocean.

Why Blue Ocean, you might ask. Honestly, this is the best possible metaphor for the innovative training and knowledge development transformation that you will undergo here. Once you are trained, you need not worry about competition because you will be in a class of your own. You will be able to shape yourself as a dynamic professional unfazed by competition with the ability to strategize and create your own market space in an increasingly competitive world!

We take our name from the famous Blue Ocean strategy coined by Harvard professors Kim & Mauborne –after the analysis of more than 150 winning business players from 1880-2000.
According to the Blue Ocean strategy, demand is created rather than fought over. In Blue Oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue Ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.

In sharp contrast, Red Ocean industry boundaries are defined. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the Red Ocean bloody. 

The corner-stone of Blue Ocean Strategy is 'Value Innovation'. At Blue Ocean Management Training and Consultancy, we create ‘value’ simultaneously for our students as well as for the companies that they work for with the aid of outstanding training solutions. At an optimal cost you get the best of international trainers, international certifications, specially designed course materials – a tailor made solution to your diverse training needs and an instant passport to international recognition.

At Blue Ocean, we value your time and opinion. As busy executives or even freshers we understand your pulse and hone your skills so that you are able to take on the challenges of a multinational work environment. You can choose from our slew of professional courses -- Logistics, Supply Chain Management, Shipping, Export & Import and Freight Forwarding, Retail and Business Management. Each course is short and intensive and comes with the tag of an international certification that will enhance your professional stature in any part of the world.

In the last one year, the International Purchasing and Supply Chain Management Institute, USA; Griggs University, USA and Halifax College, London have joined hands with Blue Ocean affirming its stand as a world class management training and consultancy firm.

We derive our strength from the success of our students who are gainfully employed the world over. The journey for us, so far, has been both challenging as well as rewarding. Thank you for trusting us with your career.

Wishing you the very best,

S. Menon
Program Director

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