Certified Professional Purchase Managers, March 2015

As the crescendo builds up for Expo 2020 and UAE’s free market economy takes an upward curve, business perspectives are changing locally and along with it the employment scenario. Professionals are increasingly adopting the Blue Ocean strategy to create new demand in uncontested market space (blue oceans) instead of competing head to head in an existing industry (red oceans), as advocated by Harvard Professors W. Chan Kim and Renée Mauborgne.