Sponsors: The New
Corporate Heroes
Forget the Mentor Get
A Sponsor
By Dr. Sathya
Menon
If you are stuck in the corporate maze, the best way
to negotiate it might be to cultivate a long-lasting relationship with a sponsor.
Mentors are instrumental in building self-esteem and providing a safe sounding
board to all your ideas—but they might not necessarily help you navigate your
way to the top.
What you need instead is a sponsor--a senior-level
champion who believes in your potential and is willing to advocate for you as
you pursue that next raise or promotion.
Sponsors have the power to deliver you to your next destination
and they are the ones who make the vital difference between good talent and
real outcomes in an organization.
Sponsorship
is however a two-way programme. Protégés have to deliver, too: through stellar
performance, loyalty to the sponsor and the organization, and by offering “value-added” services that helps to strengthen the
sponsor’s brand across the organization.
In the Middle East corporate culture, finding a
courageous sponsor might be a difficult task, a person who believes in your
talent so much that he is willing to put his reputation at stake to sponsor
you.
But increasingly senior and middle-level managers
are emerging as corporate sponsors and are being hailed as “heroes” for making
a huge difference to the careers of young individuals and also to the bottom line
of the company.
“The head of the organization must be the change
leader, the evangelist,” K.V. Kamath, Chairman, Infosys Technologies, went on
record saying.
Worldwide research has revealed that those who are
advancing in a satisfactory pace in their careers are individuals with a sponsor.
A book authored by modern day economist Sylvia Ann Hewlett and titled “Forget a
Mentor, Find a Sponsor: The New Way to Fast-track Your Career” shows that 81
per cent of multicultural professionals need navigational help at the
workplace.
If mentors help define the dream, sponsors are the
dream-enablers. Sponsors deliver: They make you visible to leaders within the
company and to top people outside as
well. They connect you to career opportunities and provide air cover when you
encounter trouble. But sponsors also demonstrate commitment and expect the same
from their protégés.
Handy Hints
· It needs courage and commitment to
be a corporate sponsor
· Young and multi-cultural
professionals need sponsorship to navigate their careers.
· Protégés must display stellar
performance to show loyalty.
Dr.
Sathya Menon is the Academic Director of Blue Ocean Academy, Dubai.